We are excited to announce our new social media monitoring service.
What is social media monitoring?
Social media monitoring should ideally be part of every company’s social listening strategy. Social listening is the process of monitoring social media channels for mentions of your brand, competitors, products, and anything else you consider relevant to your business.
Social monitoring tools are used to capture and gather information about what people are posting about you or your brand. The social listening part is more active and strategic and involves analyzing the data produced by your social monitoring for actionable insights—everything from engaging a happy customer to shifting your overall brand positioning strategy.
Why use social media monitoring tools?
Businesses use social monitoring tools for a number of reasons. First and foremost, social monitoring allows you to capture powerful insights into your customers, competitors, and industry influencers.
Instead of just eavesdropping for things of interest, it lets you target specific keywords and topics. You can then use these captured insights to influence your online presence and help improve brand sentiment.
To take full advantage of social media listening, you need to spread your social monitoring across several social media channels, and keep a constant watch. However, acquiring these insights takes times.
What are we focused on?
Currently we monitor both Twitter and Instagram for mentions relevant to mobile phone operators, that aren’t addressed to the operator directly. We aim to pick up background ‘chatter’ about coverage blind spots or opposition to new installation builds, which can give early indications of problems, that the operator would not become aware of through their usual channels.
This type of information can be helpful to operations departments and acquisition firms working on the operator’s behalf.